Experience: Specialising in online retail
I've been running online stores since way back in 2002.
Plenty of people are happy to sell you a platform to run an online store. But does it come with ongoing, active management? Probably not.
Set and forget. That's a bit like opening a physical store without a manager.
I don't want to sell you a platform. I want to help run your online business. I'll develop a solution that's just right for your business and then stick around to actively manage it.
In 2009, Australian Anthill named me as one of their 30under30 winners.
Showcase Project
Blue Dog Posters
Blue Dog Posters is Australia's largest poster and print shop.
Already a market leader with three years of online trading history, I delivered a customised platform specifically crafted for selling posters. Since launching this new platform in 2008, I have remained involved and provided specialist management for the online division.
Workflow
- A new workflow to coordinate packing and processing of orders from two different locations.
- Systems to automatically document an audit trail. Management knows who did what and when.
- A huge reduction in mistakes and human error thanks to tightly integrated systems/workflow that helps staff to get things right.
Sales
- A dramatic increase in sales, with consecutive growth for the first eight months (sales had already doubled by month five). Annual month-on-month increases continued uninterrupted for eighteen months.
- Conversion rates doubled instantly.
- Radically improved performance of the advertising spend, possibly bringing as much as seven times more sales per dollar spent.
From the boss
"Peter has transformed how we operate online. He works well with our staff, and his continued involvement keeps us moving in the right direction."
— Matt Walter, Director